Google Strategy to Covid-19 #Leaders

Konstantinos Anastasiadis @ SCALEUP | Mar 18, 2021

Covid-19 is clearly becoming the accelerator for one of the greatest workplace transformations of our lifetime. With over 16 million US workers have transitioned to working from home, a new category of careers has been born under the title “essential workers,” and the average American has now begun to stream online content for 8 hours or more each day.

With the rise of the cases, making 2020 one of the most extremely volatile years of the decade, SMEs look up to the big corporations and their approach to the pandemic, let us explore the practices implemented by Google in response to the pandemic.

#1. Pay Policies Sync

From the first steps of the pandemic Google has set up a fund that enabling all contract and temporary workers globally to take paid sick leave should they need to due potential coronavirus symptoms or quarantines.

Similar steps have also been followed by Facebook & Twitter that they will continue to pay hourly workers even if remote work policies and office closures in the wake of the coronavirus outbreak reduce staffing needs. (Google, 2020)

#2. Recruitment on a slope for 2020

Google’s CEO highlighted in Business Insider that it will slow hiring for the remainder of 2020 and adjust its investments in areas like data centers and marketing amid the COVID-19 pandemic.This decision derives from the growing uncertainty due to the pandemic.

Google, Microsoft and Facebook the tech companies have temporarily slowed down their recruitment processes due to the pandemic uncertainty. Business Insider, 2020

#3.Digitilization Turning Point @ SCALEUP

If there’s one thing we’ve seen from this unexpected outbreak, it’s the rapid adoption of digital tools as more agile organisations turn to technology to stay connected and productive.

This could be a pivotal turning point for companies that previously lacked the infrastructure or were not yet ready to make the transition to the digital know-how, Forbes 2020

At SCALEUP, there was a great rise on our clients needs for bringing digitalization to them through the following solutions:

  • Digital Tools: Project Management & Communication platforms
  • Rethink Policies & Systems: Ensure it provides a higher level of support to their employees such as mental health and well-being
  • Productivity strategies: Helping employees to be receptive and adapting to the change will be important. Google has started an started an internal portal offering tips for different remote situations such as collaborating with teams, virtual team effectiveness, wellbeing and resilience, coding from home and conducting effective virtual meeting

#4. The Google Perks on Hold

Google employees won’t be able to expense food or gym costs while working from home — even if they have extra money from unused event or travel budgets. Google’s updated policy, states that employees cannot expense perks while working from home, including food, fitness, home office furniture, decoration or gifts. (CNBC, 2020)

The policy also states that employees cannot use unused budgets to do things like purchase meals for themselves or their teams during virtual meetings or donate to charities of their choice.

It also comes as executives tighten budgets ahead of what they characterized as a “difficult” Q2. CNBC previously reported that Google is cutting marketing budgets by as much as half, enacting hiring freezes on various parts across the company and pulling back on skills training resources for many of its workers.

Business Intelligence for HR, Sales, Marketing @ SCALEUP

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