RPA: More time Selling, Less Time Prospecting

Konstantinos Anastasiadis @ SCALEUP | Dec 17, 2020

What is sales automation and how can it benefit your business?

According to Deloitte’s 2020 Report on Digital Works. 30% reduction of repetitives tasks and procedures is expected to be set aside due to the help of RPA. However, the big question still stands, how can today’s SME during the Covid-19 crisis make the most out of automation?


One of SCALEUP’s areas of expertise is RPA Automation! Want to quickly automate tedious tasks that stop you from closing those sales? Or just want to shift your admin work (mail, reporting) to full automation mode? Explore our SCALEUP RPA Services & Client’s Case Studies! Get in touch today!

Key Digital Sales: 3 Key Areas

There are 3 key areas that SMEs & Startups should take into account if they want to fully automate their digital sales processes. These areas are set to transfer your Sales Unit from the manual processing to automated control

#1. Automate those REPORTS

It is clear, the cost to acquire new customers can be extremely high, especially in today’s Covid-19 Era, following those leads and examining prospects can be extremely cost ineffective, but if you are not tracking your prospects activity in real time through,for example their activity on your web the chances of missing those sales are really high.

Automation & Tracking user activity on e-shop or any kind of portal is SCALEUP expertise, your reps can focus on the clients that are mostly ready to buy, which in the end of the day reduced the Cost to Acquire at a more efficient pace.

#2. Client PROSPECTING on the Go

For any sales call to begin, you need a compelling message to bet the conversation going with the potential lead. In today’s high demanding ecosystem the 101 so called sales rep decision trees are not enough, according to Gartner’s 2020 Sales Automation Report, Information & Agility are some of the key pillars that make those sales wins.

Needs-based selling is the key, identify your clients needs and provide relevant solutions - with SCALEUP’s 5.0 Report your reps can sent an automated needs assessment to any of your prospects - all you have to do is feel in 5-7 parameters. This reports via data scraping gathers relevant data and evaluates your prospect’s online presence. Social Media, SEO, Web Analytics & Tracking, Financials, News, all those compiled into a single report!

#3. The Initial Contact to AUTOPILOT

A name and an email address is not a lead, it can be a start but a contact can’t be an actual lead until the point there is real interest in your company and the kind of product or services you offer. Which means that some contact has to be done automatically to increase your outreach to potential leads.

Once your cold mails are written, automate them to send a predetermined intervals into your sales automation tool, Gmail or email marketing platform.

  • Email Tracking - Find out who reads and clicks your emails, how many times, and when. This allows your follow-ups to be more timely, more relevant and, ultimately, more effective.
  • Send Later - particularly useful for prospects in different time zones. Write your emails now and schedule them to be sent later at just the right time for your recipients.
  • Templates Everywhere - Optimize and personalize your template to fit every contact’s unique context. Save time while bringing consistency to your sales outreach.
Short and precise - Include a CTA - FOLLOW UP

Our RPA System is powerful and flexible and will allow you to focus on the work that really matters. Contact us today to learn more about our approach to the future of work.