Sales & Google Analytics: Cost-Effective & Plugin #Sales

Konstantinos Anastasiadis @ SCALEUP | Dec 11, 2020

Let us assume that you have recently put together your e-commerce shop and you want to explore ways to save up on those analytics softwares out there. However, your key objective is to leverage key insights and demographics from your customers and turn your e-commerce to the maximum of its capabilities.

Google Analytics has the potential of becoming a valuable asset to your business while at the same time endangering your reporting with a series of different metrics and reports that will make your analytic approach rather a struggle. Let’s explore the quick hacks and key actions to take to make the most of it and adjust to your business needs.

#1. Increase the Site Search

Let us take a step back, customers will tell us what they are looking for if they have the means to do so. Having a search box on the upper right corner of your website will not only help people finding what they are looking for quicker but also track what kind of topics they are interested in so you can focus more there.

How to access "Search Terms"

Key Step How-to
Step 1: Log in to Google Analytics Go into Google Analytics and enable site search under the Admin section (under View Settings > Site Search).
Step 2: Enable the Behavior Tab Then look for Site Search and Search Terms.

#2. Track those Behaviors: Roadmap to Success

Majority of your customers won’t convert directly, instead they explore the subpages browsing from one point of the website to the other. It is recommended though to turn our attention on how people are already navigating through your website to improve results.

Steps applied

Key Step How-to
Step 1: Enable the Behavior Report Simply click accordingly as showon on the graph bellow
Step 2: Segment the Sources Assess how each unique traffic behaves
Step 3: Evaluate the Start point The first forward slash result (“/”) is the homepage. The ones underneath are different page or post paths shown with the corresponding URL.
Step 4: Step to Step Step your customer takes before exiting or converting

The main goal here is to segment your website by breaking it down into separate paths including links so that the user can easily browse from one to the other section. Also it is possible to track where your customers “gather” so as to further improve those pages and keep people on course.

#3. Structure those Reports

WSetting up new Goals in Google Analytics can help track conversions to see which marketing activities result in the newest leads, sales inquiries, or product sales. However, simply assassin your websites conversion rates will not be enough, since it is not clear what’s contributing to it and whether it’s hitting the potential or not.

Start by creating a basic Goal inside Google Analytics. For example, if someone was signing up for a new free trial on your site, you could create a Destination goal with the URL of your Thank You page to record all new successful opt-ins.

Create a Goal

With this covered, head back to Conversion reports and look at Goal Completions by Source / Medium to determine which channels are sending you the most conversions

#4. Google Analytics Reports to you

Scheduling automated email reports through Google Analytics is a great way to monitor your website with very little effort. It's also really simple to set up. To get started, follow the steps below.

Key Steps
Step 1: Sign in Google Analytics & Choose your Website
Step 2: Click the small “share” button right above the main chart.
Step 3: Select the frequency section as well as the audience
Audience Overview

#5. Track those Social Media

Even if the social media campaign receives a high amount of likes and reshares it’s always hard to justify the investment made until it can be linked back to conversions at the end. This is the part where the Social Media Google Analytics Report is ideal.

Through the Social Media report it is possible not only to track the traffic that each social media account is generating but in the end of the day what is the rate of this traffic that transforms into customers.

This new, dedicated Social Media report helps you consolidate just these channels into an easy-to-find place so you can watch how trends change or evolve over time when your social activities increase, Facebook ad spend goes up, etc.

Social Media Report

An open-source platform with an endless amount of possibilities, leverage the free templates, adjust to your business needs and ScaleUP your business!