Company Culture: Brand VS the Real Thing

Konstantinos Anastasiadis @ SCALEUP | July 10, 2020

The Importance in Numbers

Through the Covid-19 times we are experiencing company culture is an integral part of every business model no matter its focus. It affects nearly each and every aspect of the organization working as the pillar behind a happy and clear-minded workforce.

Let us put the numbers in, in fact, accordiong to Deloitte’s 2020 research 94% of executives and 88% of employees believe a distinct corporate culture is important to a business’ success. Deloitte’s survey also found that there is a strong correlation between employees who claim to feel happy and valued at work and those who say their company has a strong culture.
It is not by chance then that companies who are name Best Place to Work see so much success. These organizations tend to have strong, positive corporate cultures that help employees feel and perform their best at work.
According to CultureIQ employee’s overall ratings of their company’s qualities – including collaboration, environment and values – are rated 20% higher at companies that exhibit strong culture.

The 5 Key Steps to Company Culture Success

Before proceeding further with the given roadmap of the process, do consider that each organizational culture journey is unique and as such these steps have to leveraged as inspiration for helping you guide through that journey.

Step 1: Assess your Current Company Culture

Let us kick off your Company Culture journey with this reflection: What is your starting point?

Leverage a quick & simple Gforms survey that has between 3-5 questions where the main areas that your employees will be requested to answer will be:

  • Values that are important to them.
  • Values they see being expressed in the current culture.
  • Values they believe will take the organization to the next level.

This survey should provide you with a detailed understanding of the personal motivations of your employees, their experience within your organization, and the direction the organization should be heading.

Bonus Tip: Leverage the survey to extract meaningful conversations about the levers that will pull your organization forward

Step 2: Engage in the Dialogue - Include all levels

Once all the data from the survey have been collected and assessed, do proceed with a conversation about your findings. Showcase your engagement in the mix, bring in graphs from the answers and percentages. Take an approach that involves a wide cross-section of employees at all levels, functions, and locations, from senior leaders to new hires.

Share the good news as well as the problems uncovered. You can then facilitate a discussion aimed at identifying two or three cultural elements or focus areas that might bring about the desired cultural transformation.

  • Examples: Recognition, Leadership development or Innovation.
Step 3: Setup the Behavior promises

Through the dialogue that you will have your workforce engaged, keep in mind to focus on the desired behaviors that your employees can easily understand and model within your environment. This behaviors will be the core pillars of your company culture.

A simple example, let’s say that Accountability is something your employees want to be part of your company company culture - follow through with the behavior modeling in this way:

  • Seeks, embraces, and freely gives constructive feedback.
  • Freely admits mistakes, and works to fix them and learn from them.
  • Holds self and others accountable for behavior and results.
Step 4: Update HR Practices accordingly

Always keep in mind that, Hiring, rewarding, and recognizing people for embracing and embodying your culture values is essential to sustaining your desired culture. Therefore, it is highly important to integrate the established company culture mindset into your organizations ongoing performance review process, as well as hiring and promotion practices.

Step 5: Communicate, Evaluate, Refresh

Being a good listener is one of the easiest ways employers can start to build a positive culture. According to CultureIQ, 86% of employees at companies with strong cultures feel their senior leadership listens to employees, as compared to 70% of employees at companies without strong culture.

Reflections & Take aways

Building a unique, positive culture is one of the best – and simplest – ways to get your employees to invest their talent and future with your company. Building a unique, positive culture is one of the best – and simplest – ways to get your employees to invest their talent and future with your company.

"Listen to your workforce’s thoughts, and make sure they feel their voices are heard and valued"

SCALEUP.agency Solutions Company Culture 5.0 RoadMap to Success

Ready to put your thoughts into action? Leverage the SCALEUP Solutions Company Culture 5.0 Scheme and drive your company culture to the road to success. Hands on practices, real world case studies and success stories.

Additional Resources