It is clear, most of your employees want to see your organization succeed and they want to do the right thing. But even the best employees, with the best intentions need to know where to focus. If we take direction out of the equation there can be lots of noise that will distract your team on delivering their goals, ultimately your own organization from getting ahead.
According to Harvard Business Review, These findings are reinforced by those of Scott Keller and Colin Prince in their book Beyond Performance: How Great Organizations Build Ultimate Competitive Advantage. Keller and Prince show that when organizations give people a sense of meaning in their work, it’s not only good for employees, but it’s critical to building a healthy organization — one that is well-functioning and competitive.
Your company’s mission is the sole reason your company came to existence, it’s why you do what you do, and it always should stand the challenges ahead. It does not have to be basic or boring , keep in mind that the best mission statements inspire and rally employees to a common good.
Reflect & Think
Incorporate into your mission statement
"To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”", Starbucks Mission Statement
Think about it, they mention nothing like sell the most coffee or make the best coffee, it goes beyond that, making a connection with their customers through coffee, something that their employees can get behind. Employees will always do what they think is best according to what they think leaders want. If you tell them what you want, it focuses their behavior as intended. In the case of Starbucks, the mission statement helps to focus employees on creating a great customer experience – above all else.
Let’s say that you have put together what your organization’s mission is, what the impact you want to have is, the big question is how do you apply this in practice? Well, let’s take a step back and reconsider, while the mission statement is broad and general the vision is the one that narrows everything down in practice.
A vision statement is how to accomplish the mission. It’s measurable.
Your vision should translate your business decisions to your employees.
“Create the most compelling car company of the 21st century by driving the world's transition to electric vehicles.”, Tesla’s Vision
For the innovative electric car company, the vision could help clarify to why they’re making a product a certain way (to drive the world's transition to electric vehicles) or why a quick turnaround is needed (to lead the way in the 21st century).
Once your mission and vision are rolled up and communicated to your employees, what are the next steps to be applied?
Get the inner pulse, make sure you add questions like Do you know what the company’s mission is?” Or, “Do you know how you contribute to the company’s mission?” to get started.
Inconsistent or non accurate answers? Focus and help your employees better to understand how to contribute.
To maintain the engagement of your employees make sure you regularly share news about how the company is striving to reach the mission and vision. This will help your organization to keep their focus on the goal.
Simple, know what your team members exactly do and how that aligns to the company’s vision and goals. In this way you will be able to structure your requirements and expected deliverables out of them in a more meaningful manner. Keep in mind that employees.
"Mission-driven workers are 54% more likely to stay for five years at a company and 30% more likely to grow into high performers than those who arrive at work with only their paycheck as the motivator.", Forbes
The mission statement must become the moral fiber of your day-to-day operation. It should be evident at company-wide meetings and in the individual responsibilities assigned to employees.