5 Hacks to Transform your Mobile eCommerce Funnel Today
Konstantinos Anastasiadis @ SCALEUP | September 11, 2020
It is clear that during the Covid-19 pandemic more and more people are doing their shopping through their mobiles. Interestingly according to Adobe’s May 2020 Digital Economic Index, which tracks the state of eCommerce, the share of products through smartphones has increased by 10% in June compared with January.
This growth highlights, simply how vital is for today’s businesses to optimize their funnel and in specific the actions that lead the customers directly to make their purchase.
#1. Even the Lower Funnel Stages Need Mobile Optimization
Actions like add-to-cart, pre-checkout, and shipping and payment have to be added in the early stages of the e-commerce revenue funnel. Leverage the visualization bellow, navigate through every stage experiment and apply each specific strategy to every part of your customers journey within your funnel.
#2. Make the Add-to-Cart Button Float
From a users perspective, a static add-to-cart button can be missed by your customer, just by making it float both the revenue per visitor and the cart rate can increase by 20% .
The floating add-to-cart button remains at the bottom of the screen as the user scrolls up and down the page. It fades out when the static add-to-cart button becomes visible. On the product display page (PDP), the add-to-cart button is a constant reminder to add items to the cart and complete the purchase.
Explore Magento’s leading experiment on the flowing button
Source: Magento E-Commerce
#3. Display the Cart Total in Header
Users want to constantly be in control and aware how much they have to pay at any given point, they want to be agile, switch and click on your various products.
By displaying the cart dollar total, the feature could provide a visual cue and reduce any surprises at the checkout page. After a shopper adds a product or several products to their cart, the total dollar value of the items in the cart is displayed next to or below the cart icon on the header or navigation. See the full results of the display cart total in header experiment.
Source: Magento E-Commerce
#4. Hide the Checkout Chats, Focus on the Purchase
Eliminating the chat function from the cart and checkout pages could help to keep the focus on completing the purchase. This experiment automatically detects chat elements on cart and checkout pages and hides them. It had a +15.22% lift in RPV on mobile. Screen real estate on mobile devices is limited, and every small change can have a big impact.
See the full results of the display hide chat in checkout experiment
Source: Magento E-Commerce
#5. Measure, Optimize, Progress
Being able to pivot and have a solid overview of your sales funnel data is gold for the success of your sales funnel as well as tracking the areas that you need to improve and the ones you need to completely change. Google Data Studio’s Template for Sales is an ideal touch base for building up your data analytics dashboard
You can choose it from the Data Studio Gallery and just click “Use Template” to start editing it. The dashboard is split into three main areas:
eCommerce metrics & Google Ads Metrics
You can choose to visualize the metrics that are more useful to your company’s products. Products can be easily divided into sources or sectors, a bar chart will help you to visualize this information properly.
Line chart used to track progress over time
Most eCommerce largely use google Ads or Facebook Ads. These tools give you data outputs per day, week or month. It is useful to look to study them to understand your audience better over time.
Top Products & Detailed Tables
When it’s about selecting the top products or to have detailed numeric details tables are the best way to compare data. You can also add filters to select better your needed range when you want a quick overview.